Professional Summary
Data-driven Marketing Manager with 7 years of experience in leading B2B multi-channel digital campaigns. Proven track record of scaling inbound lead generation by 150% and managing $500K+ annual ad budgets across Google Ads and LinkedIn. Expert in SEO, content strategy, and conversion rate optimization.
Work Experience
Digital Marketing Manager
CloudScale SaaS, Denver, CO | 2021 - Present
- Lead a team of 4 marketing specialists to execute integrated campaigns across SEO, email, and paid social.
- Managed $500,000 annual paid media budget, reducing Customer Acquisition Cost (CAC) by 22% within 6 months.
- Architected a comprehensive SEO content strategy that increased organic blog traffic from 10k to 55k monthly visitors.
- Implemented HubSpot marketing automation workflows, boosting lead-to-MQL conversion rates by 30%.
SEO & Content Specialist
TechGrowth Agency, Denver, CO | 2018 - 2021
- Performed technical SEO audits and keyword research for 15+ enterprise clients.
- Wrote and optimized high-ranking pillar pages, generating over $2M in pipeline value for clients.
Education
Bachelor of Science in Marketing
Colorado State University | 2014 - 2018
Core Competencies
- SEO & SEM (Google Ads, Ahrefs)
- Marketing Automation (HubSpot, Marketo)
- Google Analytics & Data Studio
- Campaign Management & Budgeting
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